Archives for March 2014

By Allied Time

If that headline has you wondering what I could possibly be talking about, I don’t blame you. Doesn’t every company have clocks? Plus everyone has them on their computer, their cell phone, heck, maybe even their wrists!

But I’m not talking about any ordinary kind of clock. I’m talking about the high-tech solutions you can find at Allied Time. I’m talking about the type of clock that allows you greater results from your staff because it provides you with better tracking.

Professional time clocks are so advanced these days you can even use them to verify the right person is signing in. It wasn’t so long ago that people could simply use another person’s card and clock in for them. But nowadays, an advanced time card machine can make this near impossible. Of course, you can also use a tracking system that analyzes fingerprints. No way is someone tricking that!

The clocks themselves are really just the interface though. That’s because there is a ton of software that goes with it. And you can use this software to not only confirm people are working when they’re supposed to, but to monitor for any trends that might be of interest. This will help a lot when it comes to proposing or implementing new technology.

So while there is no shortage of ways you can improve your company, a very affordable and efficient method is by adding the types of clocks that allow you to really see what’s going on.

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Visit Allied Time today for all the time clocks you could ever want (including versions of the fingerprint time clock mentioned above) and any of the information you might need about time card machine options and more.

Written by Ted Dhanik

How well you analyze the performance of an ad will determine how much money you will spend on testing figuring out whether it works or not. Learning what to track is the difference between an amateur and a professional. You will need to use a combination of your own analytics, and any analytics provided to you through your banner advertising network.

Time of Conversion

The first thing you should be aware of is the times of day you are most likely to get a conversion. This is a huge money-making tactic that many newbies overlook. It’s common to think your ads will perform just as well overnight as they did throughout the day. Unfortunately, this may not always be the case. You should review your conversion data and create a spreadsheet that tracks time of day with number of conversions.

Once you’ve run the campaign for a few weeks, you will know which hours of the day will yield the most profits. Up the traffic coming to your placements during those times, and you will stand to gain more conversions.

Source

The more you know about the traffic source, the better. So it’s important that you spend time properly targeting your audience. You should use parameters on your URL to track the campaigns you run, and view your Analytics routinely to see if the traffic numbers from your backend tracking match the numbers reported by your traffic source. Work with your traffic provider to determine the optimal targeting for your campaign, and test these settings in their own ad groups.

Creative

Testing creative for a display advertising campaign can be difficult because it’s hard to find banner ads with data that shows whether they convert well. If you need help hunting for a banner, start with affiliate networks. They host ads in all genres, so you’re bound to find one that will work for you. You can also check some of the potential placements for your ads to see what banners those websites host. Remember, these are not placements from the network itself, only the kinds of placements you would expect to do well on.

Pay attention to which sizes are most prominent, and whether different banners advertising a similar product are competing for space. Look for commonalities like keyword usage and calls to action, then build your own ads from there.

Bio: Ted Dhanik has over fifteen years experience in the direct marketing space. Ted Dhanik routinely offers tips for businesses to expand their leads through display advertising. To sign up for engage:BDR, visit Ted Dhanik online.