By Ted Dhanik

While most of the public has gotten used to the standard banner ads commonly seen on websites, many advertisers have started to use other aspects of online marketing to help their clients reach a broader audience. Presented here are a few of the other elements available to businesses to help them find their intended customers.

Pop up and pop under ads are intended to open a new window on a computer’s browser. The pop up opens a new window above the viewer window, and the pop under opens a new window under the viewer window.

Expanding ads are a media device that grows over a viewing window. The initial activation may be due to a preset time frame, by passing the cursor over a banner ad, or with the click of a mouse. It takes a smaller amount of information and expands it so it may offer more in a larger window and effectively bring a more comprehensive message to the viewer.

One of the most effective methods, which also has the most potential for viewer dissatisfaction, is the trick banner. It is basically an ad that can find common elements of a website or blog, while enticing viewers with additional information. And while they have produced a large amount of click through, a good portion of viewers can get frustrated by finding an advertisement instead of the expanded information they were initially seeking.

While these are only a few examples of elements available for contemporary advertising techniques, many more to help a company’s advertising needs. By finding an advertising agency that uses many of these elements, businesses have a better chance of attracting more customers and will possibly continue to grow.

This content has been provided by Ted Dhanik and friends, leaders in the world of internet marketing. Be sure to consult with Ted Dhanik when you develop your marketing program. Stop by and visit Ted Dhanik at his website for more information.

By Ted Dhanik

To create an effective display advertisement campaign, a lot of variables are taken into account and measured so as to effectively place the ad in a visible space with low CPC.

These include measuring and considering the following:

Frequency

This researches the frequency of the users who view the website and utilize the ads on the site, including purchases.

Quality

Is the quality of the business ad good enough to capture attention and lead a consumer to the following page? There are various ways of creating ads to do this- using humor in an advertisement, for example, is one such way. Creative banners on a webpage are another.

Impression Curve

This refers to how many times a webpage is loaded or clicked on before a particular business’ ad pops up. If a business is high on the impression curve, then they are one of the first ones to show, and thus generate more business and traffic to their site than ads that scale on the later side of the curve.

Positioning

This is extremely important because of the shortened attention span of internet users. If the ad is placed at the bottom of a page that requires scrolling down after an article to see it, then the traffic that sees this ad, let alone the amount of traffic it redirects, will be minimal. However, if the ad is placed near the top right corner, or in the middle of the page where it draws attention, it is more likely to engage the consumer and get more clientele.

These are a few of the finer details that go into creating a well polished display marketing advertisement.

Guest post provided by Ted Dhanik, CEO of engage:BDR. Ted Dhanik and his company offer high-performance marketing solutions for their clients. Ted Dhanik offers witty and insightful commentary in his personal blog

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