Successful campaigns don’t stop growing. There are always more keywords to bid on, more interests and demographics to target, and more related offers you can make. One of the qualities that separate an advanced marketer from a newbie is the ability to scale campaigns and branch out into other effective offers. If you want to scale your campaign, use these tips for ideas on how to get started.
Test Frequently
You will never grow a campaign if you do not look for opportunities to do so. By testing your campaigns frequently, you challenge yourself to explore new methods of advertising to your target market. A good test to start with is day parting. Especially considering the potential bump in profit margins and conversion rates if you’re right about the dates and times you choose.
Never replace your most successful campaign with a test. Always have a campaign that ranks number one for you, something that performs consistently well. Once you have a well-oiled machine, switch one element and test it with some traffic in a new ad group. Be sure to raise your bids too. This way, you’re more likely to receive a bump in traffic to get you started and acquire some meaningful data.
When you test, always test with a purpose. It helps to have a theory about your campaign going into a test. You can only develop meaningful tests if you study what users are doing when they visit your ads and landing pages.
Bio: Ted Dhanik is a digital advertising expert with experience growing brands like MySpace.com. Ted Dhanik is the co-founder of engage:BDR. For more information on mobile and desktop advertising, contact Ted Dhanik.